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@JohnPhilpin I was wondering the same thing. You think it could be a feedback-loop issue? Like: he’d been trending somewhere in the top 10 or 20 for no particular reason, and enough people checked the article to see why he was trending that it climbed higher, causing more people to check the article to see why he was trending, and so on?

Theory #2 is that some pop-culture show alluded to him (like Big Bang Theory, or someone on Eurovision, or I dunno maybe Trump tweeted that he thinks “Omar Khayyam” is the name of some Iranian cabinet minister), so the hoi polloi scrambled to the Interwebs to find out who this Omar dude is.

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