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@jessekelber Totally — including “exercise.” And most of my other problem words involve c and s, too. Like: “sense” but “presence”? C’mon, seriously? And the cisco in “San Francisco.” If I accidentally lead with an s, I’ll be lost for a few minutes, shuffling letters around like I’m stalling for time in Scrabble.

As for “it’s” and “its” — here’s what helped me never have a problem with it again: NO pronoun uses an apostrophe for possession. Yours, ours, theirs, hers, his, mine, and… its.

So “it’s” is ALWAYS a contraction for “it is” or “it has.” (But not “it was” — that’s “’twas.” Natch.)

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